“Narrowcasting” can be described as advertising not directed to the general public but targeted at a specific consumer group at a certain time. Recent advances in digital screen technology can allow a company to take control of their screen advertising remotely - updating multiple screens in one go, via an internet connection. Advertising media can take the form of picture, text and animations through to video.
Advertising can be changed several times a day depending upon the current weather conditions, type of person shopping at that time, current product demand cycles, time of year etc. Some examples of where narrowcasting can be effective include:
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24 supermarket in-store multi screen displays
Between, the hours of 5pm and 7pm the adverting changes to promote ready meals for people who have just left work and want to grab a quick meal. After this time, the content is set to promote alcoholic beverages until 11pm. The majority of the early morning customers are mothers with wide awake babies so baby products are then promoted until 7am.
Restaurant window screen
The latest specials for lunch time are shown from 10am to the end of the lunch service.
Petroleum company with multiple petrol stations – in-store screens
The purchasing department have chronically over ordered antifreeze and winter is coming to end. All screens in all the petrol stations are set to push the antifreeze for the next two weeks.
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PointandPress are proud to bring to the UK market the CastIT™ system. Developed by Dutch company FutureForward, CastIT is a system that can work with your existing screen display system or can be provided with specialist LCD monitors, suitable for inside, shop windows or even outside marketing.
CastIT will work for you in all sorts of different ways, including:
Allowing you to manage screen content on multiple screens at different locations by means of an internet connection.
"Developed by a team of IT and communications experts from the world of advertising, this system is designed for ease of use – putting you in control of what is being advertised without the need to have any great technical ability. You can even update your system to provide SMS services or show weather/news etc. All screens can carry your own company branding/colours so they will be unique to you."
Generate extra income by selling broadcasting time
"You control the content, so why not let others advertise their products on the screens at certain time of the day and generate further revenue for you."
Make any screen interactive
"All you need to do is install a through-glass touch panel and simply choose to go interactive on the menu option. That particular screen will then allow people to control what content they want to see using an easy to use button pad."
Full CastIT services
"From thinking up your narrowcasting concept to development and implementation of the advertising model, CastIT can provide a full range of services to help you maximise your sales potential."
The CastIT system has proved very successful in Holland and other parts of Europe. Companies such as BP, Achmea, Jones Lang LaSalle have benefitted greatly by the introduction of this system. PointandPress are the licenced UK reseller for this technology which is suitable for any size of company.
Using the very latest technology, CastIT can provide you with your own live feed marketing channel from as little as £68 per month. Whether you would like us to integrate with your existing digital signage solution or set up a tailored solution from scratch, please call PointandPress now.